An Iconic Brand’s First Standalone Store
The Science Project was asked to help create Clinique's first stand alone store. At the core is the iconic powerful brand that lit up millions of women along with a variety of experiences that drive interaction.
INSIGHT Brand vs Retailer has become a tooth and nail fight for survival. To thrive, powerful brands must own their entire platform and speak directly to customers wherever they are.
CHALLENGE How can a classic brand create a clear representation of itself and meet the needs of their core consumer in the modern retail landscape?
SOLUTION We led a high-level workshop, leveraged what we learned to design a store, and created editorial content to create an immersive shopping experience across all touch points.
IMPACT Each intelligent interactive experience; digital, analog and interpersonal, drives key brand, product and associate driven behaviors.
Services: Retail Strategy, Store Design, Content Design, E-Commerce, CRM strategy
“Modern life demands, and is waiting for, a new kind of plan, both for the house and the city.”