Holiday Windows

Innovating the Retail Experience of the Holidays

The Science Project has had the honor of helping to create magic and joy around the Holiday season from the holiday epicenter of New York City to hundreds of Malls across our country, our experiences have entertained millions and changed the way retailers .

INSIGHT Over the years The Science Project has collaborated with the greatest Holiday beacons across the country; from Lady Gaga at Barneys, Bloomingdales, Saks 5th Avenue to Simon Malls. We have worked with technologists, fabricators, animators and magic makers of all kinds to entertain, engage and excite.

CHALLENGE In a city that has seen spectacle of every size, shape and dimension; how can we bring something new?

SOLUTION The Science Project has been proud to be a part of a rethinking and rebuilding “Experience” to lead the way in how brands, retailers and malls interact with visitors and shoppers. In each of our projects we combine storytelling with a touch of technology and data to create magic for the masses and measurable success for our clients. By collaborating with some of the greatest visual and technological innovators out there, we consistently deliver our unique mix of playfulness, innovation, and experience.

IMPACT Millions have made wishes in the universe of Lady Gaga, reimagined themselves as a Yeti, and discovered dancing reindeer inside of a mall. Each experience is inspired and informed by the playfulness, interactivity and the excitement only a physical experience can bring. In every project we prioritized data exchange, helping the likes of Saks 5th Avenue, Bloomingdales, and Simon understand their customers and passerby just that much better. 

Services: Experiential Design, Creative Direction, Game Design, Retail Innovation, Technology Design

“If you can dream it, you can do it. Always remember that this whole thing was started by a mouse.”
- Walt Disney