Simon Malls

Creating Experiences Like no Other!

Family At Simon partnered with The Science Project to entertain families who visit Simon properties throughout the holiday season by launching a mobile application called Santa’s Helpers. It’s the day before the night before Christmas and Santa needs some secret helpers - you!

INSIGHT:  Leading mall operators are seizing the opportunity and creating sophistication, excitement and brand new experiences for their customers. At the same time they are building value in key areas.

CHALLENGE:  How can Simon Malls expand their square foot to create new experiences for shoppers that drive traffic, engagement and interaction? At the same time how can Simon create a scalable revenue generating platform across its properties that benefits tenants and partners? 

IDEA:  A Holiday experience like no other. An augmented reality experience creating engaging experiences across entire properties for the youngest shoppers. Scalable, localized and reusable across brands and properties, the AR experience also tracks shoppers data adding valuable insights to an already exciting platform!

IMPACT:  Simon rolled the project out to all 79 of its US properties. Designed to create additional value out of the existing square foot, the platform has been a smash hit. Join hundreds of millions of other holiday shoppers and check it out for yourself at any Simon mall near you. 

SERVICES:  Graphic Design, Art Direction, Asset Production, Content Creation, Digital Design