We created an interactive mobile platform for UNIQLO to drive brand interest in the region surrounding UNIQLO’s Chicago Flagship.
INSIGHT Often in order for a store to be considered successful they must create lift in an area surrounding it and activate the entire region. UNIQLO asked us how they could activate a neighborhood, capture a city and engage an entire region for their Flagship stores.
CHALLENGE The physical store is truly unique. It is an opportunity to embrace a location, engage a community, interact with product, and start a conversation. How does one of the worlds largest retailers connect with a local market?
SOLUTION Mobile tools and in-store experiences capture customer data and create dialog both inside a physical space and out. With UNIQLO The Science Project looked to create value at each moment of a Customer’s Journey. Ultimately to drive traffic to store and collect data for CRM to continue communication. The Science Project created the ultimate retail acquisition strategy. A range of mobile and in-store experiences paired with communication and promotion strategy to capture customer data and create active regional customer dialog.
Services: Campaign Creation, Mobile Development, Web Development, In Store Activation Creation, Content Creation, CRM Strategy