A Site Experience Glowing with the Soul of a Brand
The Science Project brought to life the heart and soul of BECCA Cosmetics with a digital flagship designed to embrace community and captivate today’s modern customers. BECCA Cosmetics with a digital flagship designed to embrace community and captivate today’s modern customers.
INSIGHT. Today, brands are relied on to empower and support customers in all facets of life. By strengthening a unique direct-to-consumer position and dialog, brands can create something truly special for shoppers at retail in an increasingly challenging and dynamic market.
CHALLENGE The BECCA brand has been a shooting star – leveraging social media and an energetic fan base to become a symbol of massive disruption in beauty and cosmetics. BECCA came to The Science Project to take the next steps in its growth beyond a cool youthful brand.
SOLUTION The Science Project concepted and designed a socially integrated site experience - implementing a new visual language and creative direction that glowed with stories of optimism and community to support and drive brand, product, and purchase.
Services: Integrated Retail & E-Commerce Solutions, Brand Strategy, Branding, & Identity Design, Art Direction, UX/UI Design