"All Wrapped Up" in the Windows at Bloomingdale's

In the kitschy spirit of Bloomingdale's "All Wrapped Up", we conceived the entire seasonal window experience with playful moments to bring holiday shoppers into the story and the store via interactive games, competitions and more!

The highlights were Memor-A-Bow, Peek-A-Bow, and Whack-A-Bow - three interactive games for customers to compete for in-store prizes using their smartphone as a game controller.