Pat McGrath

The Unstoppable Force Inspirational Beauty

Pat McGrath Labs brand was born out of the highly tuned talent that understands the subtle tints of a complexion, the theatrics of an image, and the finest mill of a foundation’s powder. Pat McGrath built a beauty empire like no other. She asked The Science Project to come in and help her build a new site, a new team and a new digital retail organization.

CHALLENGE
With more than three quarters of her traffic on their phones, we redesigned key parts of her existing site and digital marketing to drive immediate lift. A redesigned home page, new product pages, a focus on email, and a redefined paid media plan helped to build the foundation of a strong digital practice. 




At the same time we helped launch Skin Fetish,
her new face line made up of a primer, foundation and powder for the entire shade range.

SOLUTION
We were also looking ahead and building a completely new digital platform in parallel. We designed a new site that captures the incredible thought, talent and quality behind this brand, helped outline a loyalty program for passionate fans and assisted in building a digital team to support this amazing business.


Look out for this incredible brand and a new site like no other in 2020.

 SERVICES: Retail Strategy, Staffing, E-Commerce Design, Marketing Strategy