The Yeti Workshop
Every Yeti needs a home. SAKS 5th Avenue welcomed thousands of them into its magical holiday world with an interactive experience that surprised and delighted on a whole new level, driving shoppers in-store
and rewarding them with wintery prizes.
IMPACT: Customers discovered their ‘Yeti’ name, picked a snowflake and ‘threw’ it directly into the window where it hovered before finally falling gently to the ground.
The Yeti drove shoppers into the store to experience live 3D-printed snowflakes. Shoppers were given a snowflake as piece of the magic from the SAKS 5th Avenue Yeti Workshop.