The Physical Store -

Localize, Regionalize and Activate

The modern retail store must reach beyond its lease line. There is no better way to do that than to activate the surrounding community. 

INSIGHT  Sleep Number, the breakthrough sleep company, wants to understand how every city bed company, the pulse is reflecting in your Sleep Number.

CHALLENGE  Continuing on from our Award Winning work with Sleep Number, The Science Project asked all of New York City, "What's your number?"


Gathering and organizing existing data, we created an in-store experience reflecting personalized sleep behaviors for all of New York City in a beautiful 3-D display for the NYC flagship. 

SOLUTION  Localize, Regionalize and Activate is a recipe to maximize your stores and ensure their productivity. 

“The part can never be well unless the whole is well.”

-Plato