Author: Jeremy

The financial future of the Built World looks more like SaaS software or an Apple subscription bundle.

The places we spend our time have become increasingly important in recent years as offices struggle to regain traffic, consumer venues draw in the masses and work from anywhere is now the norm. Where we work, relax, and recreate now compete for our attention, time, and money.

As somebody intimately interested in elevating the quality of experience in our Built World I think quite a bit about its evolution and advancement.

I dont think anyone wants to see our Built World languish and struggle, most want it to improve. The Internet of Places is upon us and The Built World must own their experience.

So how do we upgrade our Built World?

IMAGE COURTESY OF TIM WALKER

This article was originally published in The Commercial Observer as “Mall Owners Should Seize on the Metaverse to Boost Business Going Forward” 07/29/22.

As you may have heard, shopping malls have not been doing so well. Consumers’ increasing preference for e-commerce was sent into overdrive during the early stages of the pandemic. More recently, another more abstract threat has emerged in the form of the metaverse, a virtual setting that, theoretically, could allow shoppers to enjoy the traditional mall “experience” without leaving their homes.

I actually didnt dislike NRF this year. Javitz is not my favorite spot in Manhattan in January. Its normally cold inhospitable experience is often only made worse by a stiff cold wind from the river. My apartment, house, a warm office or restaurant normally sounds better. This year though it was filled with people, warmth … Continued

“The weakness we’re seeing in the macroeconomy is a drizzle compared to the Category 5 shitstorm we’re seeing in digital advertising.” -SCOTT GALLOWAY A year ago, Apple’s iOS upgrade forced apps, including Facebook and Instagram, to request access for permission to user’s data. This data is used to serve personalized ads to shoppers that drive greater … Continued