MARC JACOBS DAISY
THE WORLD THROUGH A BEAUTIFUL LENS
All our world is viewed through a lens.
The world of fragrance skirts the division between the invisible and material.
Still its impact is palpable, iconic and real for millions of its fans worldwide.
THE CHALLENGE
The Marc Jacobs Daisy fragrance is an undisputed icon, the scent of youthful innocence for millions of young vibrant women. Marc Jacobs and COTY Fragrances asked us to create a Wonderland for all of its customers to celebrate the brand and fragrance. How can we ignite excitement and social traction across platforms?
THE SOLUTION
The Science Project thought out of the box on your this solution. We created an entire social campaign that introduced The Wonderland and new lens for Marc Jacobs Daisy fans that they could own. A social campaign drove shoppers to the store where they were encouraged to sample and purchase. Once there they received the lens as a gift with purchase and were able to contribute to the Marc Jacobs Daisy Wonderland on social media.
The Science of Scent
Studies show that 75% of emotions are triggered by smell which is linked to pleasure, well-being, emotion and memory – handy when you want people to buy your products. One of the most evocative smells from childhood is crayons.